Trust your gut feeling and dare to venture new ways.
I've had the idea of a brand in the pet business in my head for years, but as always everything turns out differently than you think ...
During my design studies I slipped into self-employment and successfully built my first brand. A journey full of ups and downs and, above all, learnings that nobody can take away from me. My passion for entrepreneurship was kindled and not a day has passed since then that I did not deal with my passion. Dealer fairs in Asia, fashion weeks all over Europe, pop-up shops in different cities and much more shaped my past years as a founder in the fashion sector.
A time that I would not want to miss, but in my heart there is a completely different person in me: Country child out of passion who prefers to swing the pitchfork than to dance at events and is blessed with one of the biggest hearts for animals.
Since the idea for the pet brand blossomed again in my head every few weeks, I began intensive research in 2021. It turned out that the pet supplies market is not only a huge market but above all an extremely old-fashioned market, e-commerce seems to be a foreign word for many big players in the industry and therefore still has great potential for a start-up.
With all the data and facts in the back of my head, I didn't have to think twice and trusted my gut feeling and developed my new brand within 6 months: COOPER - high-quality accessories for the modern dog, named after my favorite on four paws.
In Austria one would describe Cooper something like this: "super nice products for Herrl & Tscherl". And thats how it is! With my years of experience in the start-up business, a good feeling for trends and design as well as a large portion of courage, I have set myself the goal of really shaking up the pet supplies market. With Cooper, I can finally be me and combine my two favorite passions: entrepreneurship and love for animals.
I am looking forward to a wonderful & fluffy trip together with you.